5 Things You Need to Do to Improve Your Ranking on Google Maps
Online businesses today are on a roll. And the reason behind it is so obvious.
People love to explore the online world. Shopping, getting information about something, and more is easy, convenient, and fast when done on the internet. Just one click or a tap of your finger will give you answers in a matter of seconds.
No wonder businesses are making sure they have an online presence. It has become critical for their success. Every digital marketing agency will attest to this fact. In fact, they can give you countless reasons why having a website is necessary for this day and age.
And if you already have a website, one thing you need to do is own the local scene. For this, Google Maps can help. This tool will make people discover your business and help you get new customers all for free. All you need to do is optimise your listing so you can gain its full benefits. Here are five ways you will be able to actually do it.
Add your business on Google Maps
If you want to be seen on Google Maps, the first thing you need to do is add your business to it. Simply type in your business name on the search bar of the app. If it isn’t there, find the “add a missing place” option. Then, you can enter your business details, and you have your business listing up.
Claim your business listing
Once you have already added your business to the app, you need to prove ownership to have full control over the listing. Doing so allows you to add more details about it. And the more details your business has, the more Google will recognise it and push you higher up the ranking. To claim your business, you should have a Google My Business account.
Add your information and update it regularly
Since listings only have the business name, category and location, claiming a business as your own allows you to add more information. This will help customers find you more easily. You can do this by actually logging in to your Google My Business Account and choosing the Info tab where you can add details such as your contact information, your store hours, your products or services, a description, and your website.
Add photos of your business
People love seeing what kind of place, service or product they are interested in. It helps them manage their expectations and allows them to find your business easier. So, adding photos to your listing is definitely a hit. Google loves it when you add photos, too. And with today’s photo-recognition tools, your business will be quickly identified, and no one will mistake it for something else.
Ask for reviews
Having a listing on Google Maps instantly opens your business up for reviews. But customers don’t always leave reviews for you, which is why you need to be proactive and request it from them. When your business has good reviews, more people will be drawn to it.
Unfortunately, reviews will not always be good. But as long as you know how to handle and reply to negative ones, you can always use it to your advantage.
Having your business on Google Maps is a sure-fire way of getting people to know about you. It is one of the top strategies your digital marketing agency will adopt once you decide to extend your business into the online world.
So, go ahead and leverage the internet. It is great for your business and more helpful than you expect. And when you do, make sure you get the best digital marketing company so your goals will be within reach.